Press Release Template
Official boilerplate, key facts, and template for writing about BuyersMarket.
About BuyersMarket
Copy this boilerplate for the “About” section of any press release or article.
BuyersMarket is Jamaica's first real-time grocery price intelligence platform. Founded in 2026 by Dr. Jody-Ann S. Jones, a Jamaican-born data scientist, the platform tracks over 18,300 products across 31 stores to help families make smarter purchasing decisions.
At the core of BuyersMarket is the proprietary A-B-C rating system, which grades every product based on its current price relative to its 90-day low — telling shoppers not just where to buy, but when. An “A” rating (“Grab It!”) means a product is at or near its lowest price, while a “C” (“Hold Off”) signals shoppers should wait for a better deal.
In a country where families spend up to 47% of their income on groceries and 55.1% of the population experiences food insecurity, BuyersMarket provides the data-driven transparency consumers need to stretch their food budgets further. The platform is available as a mobile app (iOS and Android) with an AI-powered WhatsApp bot for price submissions.
Key Facts
Founded
Headquarters
Products Tracked
Stores Covered
Current Prices
Launch
Press Release Template
Use this structure when drafting a press release about BuyersMarket.
FOR IMMEDIATE RELEASE
[Date]
[Headline: Action Verb + Key News About BuyersMarket]
[Subheadline: One sentence expanding on the headline]
Kingston, Jamaica — [Opening paragraph: Who, what, when, where, why. Lead with the most newsworthy information. Example: BuyersMarket, Jamaica's grocery price intelligence platform, today announced...]
[Second paragraph: Context and significance. Why does this matter? How does it affect Jamaican consumers? Include a relevant statistic from the key facts above.]
[Quote from founder:]
“[Quote from Dr. Jody-Ann S. Jones, Founder and CEO of BuyersMarket, about the announcement and its impact on Jamaican families],” said Dr. Jody-Ann S. Jones, Founder and CEO of BuyersMarket.
[Third paragraph: Additional details, features, or supporting information.]
[Closing paragraph: Availability, next steps, call to action. Example: BuyersMarket is available for download on iOS and Android. For more information, visit www.buyersmarket.app.]
About BuyersMarket
BuyersMarket is Jamaica's first real-time grocery price intelligence platform, tracking 18,324+ products across 31 stores. Founded by Dr. Jody-Ann S. Jones, the platform's A-B-C rating system helps families know when to buy — saving money on every shopping trip. Learn more at www.buyersmarket.app.
Media Contact
BuyersMarket Press Team
save@buyersmarket.app
www.buyersmarket.app/press
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Style Guide for Press
✓ Do
- •Call it “BuyersMarket” (one word, capital B and M)
- •Describe it as a “grocery price intelligence platform”
- •Use the tagline “Know When to Buy.” (with period)
- •Reference the A-B-C system: A “Grab It!”, B “Fair Price”, C “Hold Off”
- •Show all prices in JMD (J$)
✗ Don't
- •Write “Buyers Market” (two words) or “buyersmarket” (lowercase)
- •Call it a “price comparison app” (undersells the intelligence)
- •Say “Know When and Where to Buy” (timing is the differentiator)
- •Use “Good Enough” for the B rating (it's “Fair Price”)
- •Show prices in USD or any currency other than JMD